Copenhagen Fashion Week 2024

Copenhagen Fashion Week is one of the most playful and innovative fashion events in Europe, showcasing the latest seasonal collections, diverse style directions, and design perspectives. From minimalist Scandinavian lines to extravagant, expressive forms, this fashion week brings together a wide range of designers, offering them a platform to present unique ideas.

The event continuously surprises its audience with interactive fashion show formats, creating a unique and unusual viewing experience.

Sustainable Initiatives and Fostering New Talent

On January 29, 2024, Copenhagen Fashion Week began differently than usual. Ganni, a brand that has been a standard-bearer for a decade, chose not to participate in this year’s fashion shows, giving its spot to new brands. This move is not coincidental—Ganni actively supports young designers and funds the “New Talent” program, which encourages emerging Nordic creators and contributes to responsible design and material innovations.

Ganni also invests in the “Fabrics of the Future” program, aiming to incorporate material innovations. This means they not only encourage new talent but also commit to sustainability by using the latest fabric technologies in their collections.

A Calmer Tone of Shows

Considering the current social and economic context of the fashion season, Danish fashion brands hosted smaller-scale and somewhat subdued shows during the 2024 Autumn/Winter Fashion Week.

Saks Potts, one of the internationally recognized brands, reduced their usual presentation, holding a small show for 150 people at their office, presenting a collection of 14 looks inspired by Kate Moss. Stine Goya also contributed to the small show format, presenting a quiet monologue on the importance of diversity in fashion. The streetwear brand Wood Wood, which usually hosts shows with expressive sounds, held their show in complete silence.

Ode to Femininity

The subtly intimate highlights of fashion week were set by Rotate, presenting their 2024 Autumn/Winter collection inspired by 1950s silhouettes with a sexy twist typical of the brand. The presentation’s atmosphere was enhanced by the warehouse location with a red carpet and large chandeliers.

Contrasting the calm tone of other shows, Gestuz invited fashion week attendees to a party. The runway featured oversized spinning disco balls that cast sparkling light cascades, yet the collection itself reflected subtlety and emphasized feminine textures. The collection blurred the lines between luxury and office wear, conveying the message: “Why save pleasure for rare occasions when life is so short?”

Debut of New Creators

Rising designer Nicklas Skovgaard, who describes himself as a “baroque rock and roll” aesthetic representative, kicked off the week with his second show, heavily emphasizing melodrama—big hairdos, puffed skirts, and an 80s vibe.

Soon after, newcomer Alectra Rothschild / Masculina, who began her career in fashion with Mugler and Alexander McQueen, presented her debut show, featuring transgender models.

Designer Paolina Russo added playfulness to the show with a hypnotic nighttime performance in collaboration with Danish performance artist Esben Weile Kjær. Inspired by prehistoric stone circles, the creators showcased a rune-decorated collection in a circular, sculptural scene, with models carrying giant pink balloons.

This season of Copenhagen Fashion Week focused on craftsmanship, creativity, and expressiveness. It provided a space that encourages self-expression, demonstrating confidence and belief in the region’s continued growth. This highlights not only a commitment to talent and sustainability but also a dedication to promoting cultural and artistic development and strengthening the region’s identity through a unique approach to art.